Faresin Industries: “Our EuroTier Experience”

EuroTier, the world’s most important tradeshow for animal husbandry, attracts top exhibitors from around the world. Of the 2.600 exhibitors and 115 Italian exhibitors that fill 240.000 sqm of exhibition space, Faresin Industries, both a historic company and EuroTier exhibitor, will participate once again this November in Hanover.

Faresin Industries, founded in 1973 by Sante Faresin who is now joined by daughters Silvia and Giulia Faresin in the management of the company, is a global leader in mixer wagons and telescopic handlers. Their progressive mission is directly in line with that which is anticipated by EuroTier visitors: “For Faresin Industries, the future has been the core of our vision, our driving force, for over 40 years, just like our ability to listen and support our customers drives the development of our products. Faresin Industries want to make the work of farmers and stockbreeders easier and more successful.”

Faresin Industries’ strength in the animal husbandry industry is in trailed and self-propelled mixer wagons as well as telescopic handlers. Together with mixer wagons, Faresin has developed the PoliSPECNIR™ spectrophotometer with IT Photonics to address the importance of correct nutritional and homogeneity characteristics in feed for dairy and beef cattle. PoliSPECNIR™ can be both installed on mixer wagons and used manually, performing chemical-physical and nutritional analyses in real time to increase production and quality of milk as well as improve animal well-being. This instrument constantly evaluates humidity, crude protein, lipids, fiber, dry substance and ash to create an optimized and homogeneous feed through the various phases of collection, loading, preparation and distribution.

To address the challenge of farmers to ensure the very best nutritional properties for livestock, Faresin has created the Precision Feed Measurement (PFM) system using a mixer wagon, a telescopic handler and the PoliSPECNIR™ to guarantee the best possible results in terms of quality and yield. The principle steps of this system include:

  • Analysis of the raw material during the initial harvesting phase
  • Measuring of the harvest in the forage harvester
  • Analysis of the ingredients in the recipe
  • Application on the mixer wagon
  • Analysis of homogeneity in the manger
  • Analysis of feces

Renato Zanetti, Sales Business Director of Faresin Industries, was able to share their EuroTier experience with DLG Italia.

As a solid and historic company that chooses to participate in EuroTier, how does Faresin Industries see this fair as an indispensable platform?

Faresin’s experience in EuroTier confirms its international importance as a respected showcase for animal husbandry and dairy cattle in particular. It is an event able to answer all questions of the sector, both those which are more conventional as well as those which regard technological innovations. The proposal we feel we must bring is to make a selection of exhibitors according to the logic of supply chain and innovation.

What was your return in terms of contacts and visibility in EuroTier 2016?

For a company like Faresin Industries, which has been present on the world market for several decades, it would be too simplistic to only consider the number of contacts or their professional level from the tradeshow as a unit of measurement. In particular, our relationship with ITPhotonics [a startup between Faresin Industries and researchers from the University of Padua which focuses on the development and marketing of near infrared spectroscopic analyses for chemical and nutritional analyses] – which represents the supply chain – has brought us, in addition to networking, the possibility of establishing significant relationships with groups and important distributors in our target market.

Will you be presenting any new products at the tradeshow? Is there a top product you want to highlight?

We will certainly present important innovations that we cannot mention yet. What we can say is that the direction in which we are moving is oriented towards sustainability in its various meanings (economic, social, environmental).

Faresin and Maccarese (Maccarese S.p.A. is one of the largest Italian farms with more than 3.200 hectares around Rome) have a strong partnership lasting more than 12 years. Maccarese not only signifies agriculture, but it is also one of the most important dairy and cattle farms in Italy with 3000 cows and heifers, plus 500 calves. This has certainly been an important choice.

We believe that Maccarese’s experience, which we thank for its collaboration, is an integral part of our partnership strategy with companies that share our same vision, that is, they believe that innovation is the only way to achieve constant growth and improvement.

To achieve this, we make use of university contributions, seeing the entity as able to help in building and validating our commitment to innovation.

The next edition of EuroTier will be held this November from the 13th to the 16th in Hanover, Germany. This leading tradeshow also hosts EnergyDecentral, a tradeshow for local energy supply. The main theme for EuroTier 2018 is “Digital Animal Farming – Management Support, Animal Health, Food Safety”.

EuroTier is geared towards animal husbandry and breeding with a technical program addressing breeding to marketing to technology and farm inputs for producing milk, meat, eggs and fish. 2016 also hosted the World Poultry Show (WPS), the huge international gathering point for the poultry sector. The next edition of WPS will once again be held with Eurotier in 2020.

More information can be found at https://www.eurotier.com/ and https://www.energy-decentral.com/.

For more information, please contact:

Nicoletta Frioni


+39 051 0068343

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