Technical program at Agritechnica Asia 2018 to better target the specific needs of Asia’s farmers

Thailand’s Ministry of Agriculture and Cooperatives has agreed to enter into a cooperation with the DLG, the German Agricultural Society and organizer of Agritechnica and Agritechnica Asia, that will enhance the technical program at the 2018 edition of Agritechnica Asia exhibition. This event, which takes place in Bangkok, was held for the first time this year, when it attracted 8,200 visitors and 89 exhibiting companies.

The technical program at Agritechnica Asia 2018 will benefit significantly from the support of the Thai agricultural ministry. “The future cooperation with the Thai Ministry of Agriculture and Cooperatives underlines DLG’s mission of knowledge-sharing across borders; exhibitions are an ideal platform to transfer targeted practical solutions, and support from local partners, in this case the Ministry of Agriculture and Cooperatives, is crucial in this regard,” said Jens Kremer, Deputy Managing Director of DLG Service.

Thailand’s Deputy Minister of the Ministry of Agriculture and Cooperatives, Chutima Bunyapraphasara, and DLG discussed the potential for future cooperation during a five-day mission to Agritechnica 2017. The Thai agricultural ministry and DLG shared the same vision to develop the agricultural sector in Thailand further. Topics to be jointly developed may include standardized testing procedures for Thai machinery, trainings and seminars for young and smart farmers and demonstration possibilities of agricultural machinery.

The importance of Southeast Asia for the global agricultural machinery industry was also shown at the AgMachinery International Conference session at Agritechnica titled “Southeast Asia in focus – Will Western brands find their place?” In her welcome address, Deputy Minister Bunyapraphasara answered affirmatively and referred to several companies attending Agritechnica Asia which have already entered the Thai market. She highlighted the emerging opportunities in Southeast Asia and especially in Thailand.

“We consider Thailand a vitally important future market for international agricultural technology, and we are pleased to be joining forces with the agricultural ministry to help in this development,” added Kremer.

Deputy Minister Bunyapraphasara said the future cooperation with DLG was in line with her country’s aim to increase the supply, quality and prices achieved for agricultural products. “We are focused on the implementation of a project to improve agricultural production,” she said. “We want to reduce inequality and create stability in Thailand’s farming sector, and the plans we are implementing include efforts to improve the knowledge of farmers through learning centers and other initiatives, as well as promoting agricultural mechanization to reduce the labor requirement and increase efficiency in the sector.”

DLG’s mission is to transfer knowledge and technology to promote progress in farming and the agri-food industry to help secure sustainable global agriculture. It supports an international dialogue between science, practical farmers and society through an open, international network of experts from around the world to develop future-oriented solutions to the challenges facing the industry.

As an innovative, highly technological tradeshow that is market and content driven, Systems & Components Asia will take place together with Agritechnica Asia and offer a high level technical and scientific program focusing on the maintenance of ag machinery and that of related sectors.

Maintenance of ag machinery is crucial in cost-savings and to increase productivity, but it is even more important in developing markets like Southeast Asia where the whole spectrum of maintenance, from basic to predictive maintenance is seen. Together with the collaboration of partner companies and associations, DLG Italia is organizing a special show – “Maintenance” – touching on every aspect of maintenance operations, from the basics to the most advanced techniques. There will be two areas, one of which will be dedicated to “Smart and Predictive Maintenance” where companies can showcase their innovative products in hydraulics, transmissions, engines, cabins and HMI. The other area will highlight “Basic Maintenance”, with live demonstrations and equipment workshops regarding cardan shafts, gearbox sealing, tractor maintenance and tires.

Agritechnica Asia 2018 will take place from 22 to 24 August at the Bangkok International Trade and Exhibition Center (BITEC). The trade fair is jointly organized by DLG and VNU Exhibitions Asia Pacific. More information can be found online at

DLG organizes 40 tradeshows around the world with different partners. More information can be found at!/.

For more information, contact:

Nicoletta Frioni

+39 051 0068 343


Serena Lanzi

+39 051 0068 343

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